Unilever Kenya

INTRODUCTION. Unilever which is a food marketing firm was invited in 1953 to the Kenyan market as a strategic partner to conduct in its soap, margarine and fat technology and acquired 50% sh beholding in easternmost Africa Industries Limited. Its brandmark portfolio includes well-known brands as gloomingBand, Royco, Homecup Tea, Omo, Geisha, Close-up, Ladygay, Fair & international ampere; attractive and Sunlight among others. Unilever Kenya Limited now employs close to 800 employees. The cast up tos leading brands reach consumers through a communicate of oer 50 000 retail exposelets providing employment to over cxx 000 Kenyans. Considering that Unilever Kenya modified is recognized as a major actor in the economic development of the country, its contribution to the Kenya Government gross is huge. Our yields are household urinate throughout the region. CHARACTERISTICS OF THE PRODUCTS MARKETED. 1) The intersection point is shekels oriented- The product has t o be able to make a wage for the company in order to be put into production. 2) leave high school market percentage Products like Blue band prepare a market percentage of 70% are supreme goods as they were introduced into the market when there was no competition. 3) Have well-knit brand names goods produced have salubrious brand names so as to increase the popularity of the product to consumer because of the consumer preference or the quality of the good. 4) Have an breathing out date since goods produced are each edible or for house servant use they have an expiry date to show the full point with which the good is to be consumed. BRANDING In Unilever most of the case items like plastic containers are outsourced from outside the manufacturing plant past they are branded with the companies logos and the products details. accordingly the container is brought to the factory where the products are placed into the containers and sealed and then stored in the warehouse for storage. The brand state! ment, often called the brand promise or proposition, is what makes the brand name a...If you want to get a panoptic essay, order it on our website: OrderEssay.net

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