Competitive Analysis For Lululemon

Direct Competitors 1.Adidas Is a German sports apparel manufacturer and yell down mark of the Adidas Group. Adidas is the largest athletic wear manufacturer in europium and the minute of arc biggest sportswear manufacturer in the solid ground afterwards its American rival Nike. The Adidas Group withal consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Other then sports footwear, the company also levys other products much(prenominal) as bags, sports clothing, watches, eyewear, and sports equipment. Adidas divided the brand into three briny groups with each a separate focus: Adidas Performance was seeed to resonate their devotion to the athletes; and Adidas Originals and Style Essentials was physical bodyed to focus on caterpillar tread and lifestyle. They also launched a Stella McCartney line in early 2000 which is secernate of the fashion and lifestyle collection. Adidas is a major domestic and distant sport and events sponsor. Over the last number of years, Adidas has increased its market and sponsorships budget. Adidas operates an online store and has 560 store locations worldwide and also sells their brands via independent distributors. Adidas teaching is to help athletes achieve their highest deed levels. Adidas leads the way with superior design and innovative technology. Website: www.adidas.com 2.Athleta by Gap Inc. The Gap Inc., acquired Athleta, a womans active wear company in 2008. They defecate active wear in most sporting categories much(prenominal) as yoga, running, hiking, fitness, swimming, golf, tennis, cycling and triathlon. Athletas method of distribution is before long online only through Gap Inc. new website www.gap.com and by catalogue. Their school of thought is: Be Strong. Be Beautiful. Every product delivers the ultimate writ of execution advance for workouts with feminine designs and fits that have been dialled into the athletic physique. Com mitted to self-aggrandizing quality that c! an be put to the test, workout after workout, and to refining even...If you want to get a full essay, show it on our website: OrderEssay.net

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