Startegic

PEST analysis for easyJet The following factors ar believably to distress an influence on the airline industry and should at that placefore be taken into account when formulating a Marketing Plan for easyJet. Politico-legal factors swearword of war in the Middle East The Air Miles stratagem is non considered as a taxable perk by the g everywherening body in the way that company cars are taxed which may kind to allow easyJet to compete on more(prenominal) equal deduction with the likes of BA. A EU east-enlargement may provide access to viable, un manipulationd markets. stinting factors Likelihood of increasing fuel embodys, congestion and early(a) environmental restrictions, as well as the prospect of high security and policy exists to reflect the risk of terrorism. As the recession is likely to last for some more time, strain travellers will stay on an eye on their travel expenses. globalisation should continue to climb traffic in the long-t erm. The introduction of the bingle currency in Europe is likely to bring more business to easyJet as Europe becomes more integrated. Socio-cultural factors To win over the French and German human beingss might ca routine problems as there appears calm down to be a general reluctance to use recognise cards over the phone and Internet .

The public are general quite friendly to the prospect of bargain-priced escapisms. still they may feel begrudged where they see promotions found in newspapers where flight are for £10 only to find that the tangible cost is much higher for the particular time or sidereal day they wish to fly on. Technological factors A expose trend wi ll be the extent to which technological adva! ncements much(prenominal) as the use of the Internet on distribution and cost synergies from industry integrating can offset upward pressures on prices and costs. easyJet has to keep impression of technological developments in the field of e-commerce and aircraft excogitate in send to gain a competitive advantage.If you expect to get a full essay, order it on our website: OrderEssay.net

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