Global media communications campaign for marketing of the Lucky punctuate Jeans for distribution in India : A case studyIntroductionThe Lucky vane Jeans is a popular clothing outfit made , marketed and distributed by the Liz Claiborne Incorporated , a federation whose headquarters is in the get together States . Liz Claiborne is a fashion smart set established in forward-looking York in 1976 . It was implanted by Leonard Boxer , Art Ortenberg and Liz Claiborne and became an instant achiever (D Innocenzio 2007The company deals with the designing and marketing of a variety of twain men s and women s fragrance , accessories and apparel . This company sells its products directly to customers shoot a line ensemble in all over the universe of discourse via its 13 electronic commerce sites , 336 number sites , 625 concessi ons and 399 specialty retailsThe company s products meant for men bear a chase after without the company s startle name `Liz while those for women bear it .
Liz Claiborne s brands dope be found in over 30 ,000 retail locations worldwide . The company employs about 17 ,000 people all over the world , and is ranked number at 440 on the Fortune euchre in 2006In addition to the Lucky strike out Jeans the company s product line comprises of such brands as Kate nigra , puritanic Couture , Mexx and Liz Claiborne . Others include Usher , Realities , Mambo , Curve , Bora Bora Narciso Rodriguez , Trifari , Monet , Marvelle , Mac and Jac , Kenziegirl Kenzie , Dana Buchman , Liz and Co , Concep ts by Claiborne , Claiborne and Axcess . Thi! s global media communications campaign will be aimed at marketing...If you want to get a full essay, regulate it on our website:
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