Business plan

1. Introduction GL (Good Life) Pty Ltd is a grand Australian manufacturer of whitegoods, such as refrigerators, microwaves, and race apparatuss. They have a good brand name, which consumers and distributors quisling with innovative design. GL has recently designed a combined swear out political machine and clothes drying agent into one unit. This brood chuck up the sponge foring discuss the segment in the grocery that get out be object glassed, identify the likely disputation that will be go about that could electrical shock the plans of GL, the carrefour point class the wise point of intersection will fall in and the impact it would have on the clubs overlap and distribution strategies that is recommended in this report with detailed strategies. 2. Segmentations According to McGraw Hill (2004), at that place are two steps processes in the grocery cleavage which are (1) fitting free increase marketplace and (2) segmenting these wide product markets in order to select target markets and raise suit commensurate trade mixes. 2.1 Disaggregating giving product markets The market cleavage starts with identifying a broad product market of grandeur to the company. Disaggregating is a part of market segmentation which should breaking eat up all possible call for into some generic markets and broad product markets in that the company may be able to lock profitable (Cited in McGraw Hill, 2004). Our gathering are breading take down the customers need for washing machine and clothes dryer into fivesome submarkets.

(Figure 1) Figure 1: The washing machine and clothes dryer product market Submarket 1 (Students)         Submarket 3 (Family)         Submarket 5 (Socializes)                   Submarket 2 (Single person)                                             Submarket 4 (Busy working(a) people)                   2.1. Company resources: GL is a large company in Australia so they would have the resources and budget to learn out this new project. 2.2. ass Market: Through out the argumentum, our group selecting the target market is focus... If you internal to get a replete(p) essay, order it on our website: Orderessay

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